Welcome to my blog! I’m excited to share a blend of insights from my years in the nonprofit world, along with lighthearted stories from my travels and everyday life. Whether you’re looking for practical tips, helpful resources, or simply a good laugh, you’ll find it here.
I hope these reflections and anecdotes will inform, inspire, and bring a smile to your face. Thank you for stopping by—I can’t wait to learn and grow together!
What If One Good Event Was Enough?
It’s the start of April, and along with the promised spring showers comes a flood of nonprofit event announcements—what we call “event season” around here.
Most fundraisers know that events are one of the lowest ROI fundraising activities. On average, it costs about 50 cents to raise $1—and that’s just direct costs. We often forget to factor in staff time and the opportunity costs. That’s not to say events don’t have value—but relying on them as a core strategy can be risky. Even worse? Spotting a revenue gap and saying, “Let’s throw an event to make up the difference.”
That said, events can absolutely play a meaningful role in a healthy fundraising program—when done with intentionality and in support of other activities. In fact, they can enhance revenue across channels when thoughtfully integrated.